We know that recruiting new members is often the top priority for fitness clubs, and rightly so, growth is critical for any business. However, focusing solely on recruiting new members tends to distract from keeping existing, hard-earned members happy with the hall’s services.

According to an Invesp Consulting study, increasing the retention rate by 5% increases profits by 25-95%. The success rate for selling to an existing customer is 60-70%, while the success rate for selling to a new customer is only 5-20%.

Find out from the GUIDE what the main reasons are for club members dropping out and discover the toolkit to help you create a strategy to keep members active and engaged in fitness club activities from the day they join and for years to come!