RomaniaActive Health & Fitness Business Summit returns this year with an expanded edition and a broader vision!
The third edition of the event returns under the concept “360° Development Summit: Strategies for the Evolution of the Fitness Industry” and will focus on various key aspects that influence the fitness sector. The aim is to bring together professionals from various fields to discuss and find solutions to current challenges, such as human resource management and the integration of modern technologies, particularly artificial intelligence, which aligns with the preferences of Generation Z. The legal implications of contracts, available financing options, and ways in which data analysis can be used to provide personalized experiences to customers will also be examined, as well as solutions for improving the visibility of the fitness center.
Having a 360° perspective on our business means analyzing all aspects of it from multiple angles, including management strategies, financial resources, team dynamics, customer needs, market trends, and the impact of technology.
Discover how the experience of professionals from various industries can inspire innovation and development in the health and fitness sector. Whether representing technological fields, the medical, financial, education, nutrition, or even human resources sectors, this year's guests bring a wide range of innovative perspectives and practical solutions to current industry challenges.
At this year's summit, you will have the opportunity to participate in interactive sessions, discussions, and presentations led by leaders from multiple fields. We will address key topics to redefine the future of the industry, from technological innovations to growth and customer retention strategies, as well as emerging trends that shape a healthy lifestyle.
Networking remains a cornerstone of the event, and this year we offer you the opportunity to make connections not only within the fitness industry, but also with representatives from complementary fields. This is the perfect opportunity to build partnerships that will accelerate the growth of your business and contribute to the transformation of the health & fitness sector in Romania.
Each session is designed to provide you with valuable insights and solutions that can be immediately applied to your business. Whether you are interested in new wellness technologies, effective business models, customer retention methodologies, or sustainable growth strategies, you will find information and practical examples relevant to you and your organization.
The agenda will be updated as we go along.
| Hour: | Title | Details |
|---|---|---|
| 09.00 | Participant registration | Registration & coffee |
| 09.30- 10:45 | Perspectives from the health and fitness industry in Europe and Romania |
•09:30 – 09:40 Introduction and overview of the industry Kent Orrgren, President of RomaniaActive, member of the EuropeActive board & CEO of World Class (Romania) • 09:40 – 10:00 Market data on the health and fitness industry Cosmin Nae, Quantix, Kantar • 10:00 – 10:30 Trends and opportunities in health and fitness in Romania's wellness ecosystem, based on consumer research conducted by McKinsey Ovidiu Tisler, CEO McKinsey • 10:30 – 10:45 RomaniaActive's role in industry development: #BeActive Day and the activity plan for 2024 and 2025 Cristina Toma, RomaniaActive, and Matei Repan, Public Affairs Consultant, RomaniaActive |
| 10:45 -11:15 | Coffee break | |
| 11:15-12:30 | Dynamic presentations – 360° Development Summit: Strategies for the evolution of the fitness industry, Part I |
•11:15 – 11:35 Disruptive trends in the fitness market Alexandru Lascăr, Executive President of RomaniaActive, CEO & Co-Founder of Stay Fit Gym • 11:35 – 11:50 Challenges and customer retention in the fitness industry Robert Sawhney, Global Strategy Director, Watson Gym Equipment • 11:50 – 12:10 Financial management in the fitness industry Marcel Vulpoi, General Manager Vulpoi & Toader Management • 12:10 – 12:30 Secrets of effective marketing: How to attract customers and build your image in the fitness industry Mihai Bonca, Marketing Strategy Professional Brand Architects |
| 12:30 – 13:00 | The role of the health and fitness sector in improving public health |
Dan Tanase, RomaniaActive, and Matei Repan, Public Affairs Consultant, RomaniaActive |
| 13:00 – 14:00 | Lunch break | |
| 14:00 – 15:30 | Dynamic presentations: 360° Development Summit: Strategies for the evolution of the fitness industry, Part II |
• 14:00 – 14:20 AI and Gen Z: Redefining retention in fitness for the new generations Cosmin Turcu, Business Development Manager, UPfit.cloud
• 2:20 p.m. – 2:40 p.m. Legal challenges and the members' agreement, Elena Stan – Stratulat Albulescu Attorneys at Law • 14:40 – 15:00 Growth opportunities through European funds and alternative financing Matrix & VTM •15:00 – 15:30 Lessons from the hospitality and Horeca industry Dragoș Anastasiu, Owner & CEO Eurolines Romania |
| 15:30 – 16:30 | Panel: Scaling Your Fitness Business – Insights from Industry Experts |
• 15:30 – 16:05 Perspectives on scaling a fitness business: examples from industry operators - from 1 gym to 4-5 gyms Alexandra Sarivan, Co-founder of Barzz Fitness, Radu Cristian Pertea, Director of Operations, Sweat Concept. • 16:05 – 16:30 Expansion within a network of fitness centers Vlad Ronea, Vice President of RomaniaActive, CEO of 18 GYM |
| 16:30 – 16:40 | Conclusions |
You will delve into the most current topics in the market, analyzed by experts from a wide range of industries, not just fitness. This unique edition gives you a broad perspective on current trends and challenges, helping you enrich your knowledge and anticipate changes that influence the entire market.
Interactive workshops You will acquire essential skills for your business through practical sessions designed to provide you with immediately applicable methods and solutions. You will explore the latest growth strategies and tools that you can integrate into your business development, with a focus on innovation and concrete results.
You will build valuable relationships through organized networking sessions, which will facilitate strategic connections with professionals from various fields. You will be able to discover partnerships that can accelerate your success and development through an extensive network that gives you access to new perspectives and opportunities.
*We will publish the detailed agenda soon.
RomaniaActive Health & Fitness Business Summit 2024 is an opportunity for each participant to contribute to the changes that will shape the future of the health & fitness industry in Romania. Through collaboration between industries, we will discover the solutions needed to develop and promote an active and healthy lifestyle, both for organizations and for the community.
We look forward to seeing you at the summit to explore new perspectives and discover successful strategies that will help us grow, turn challenges into opportunities, and evolve in an ever-changing world.
Don’t miss the opportunity to be part of this moment of transformation!
Sign up now and prepare for an experience of learning, collaboration, and development alongside professionals who, together with you, want to bring about positive and sustainable change in Romania!
