What defines a brand or trademark? In short, everything. Your club’s logo, location, interior color palette, training equipment, group class selection, the way you conduct yourself as a club operator – all of these define your brand or brand.

Brands take time to establish themselves in the consumer market, but the better you understand your brand identity, the quicker you’ll make a good impression. By creating an appealing, distinctive brand, you can separate yourself from the competition. You can make your club a destination for the consumers you value most.This guide will help you better understand how to define and position your brand in the marketplace. We’ve gathered tips from club operators who have discovered what has worked for them in creating successful brands or redefining old, dusty brands into something valuable. Brand management is a business imperative. It’s a way to accumulate valuable equity
that you can use to expand your opportunities. If you can build a lasting prestige brand, you will create value for years to come.

Discover the 5 areas to look at to build your brand for the future.