{"id":3701,"date":"2024-04-18T09:39:06","date_gmt":"2024-04-18T09:39:06","guid":{"rendered":"https:\/\/romaniaactive.ro\/resources\/retention-guide\/"},"modified":"2025-08-28T13:46:08","modified_gmt":"2025-08-28T13:46:08","slug":"retention-guide","status":"publish","type":"page","link":"https:\/\/romaniaactive.ro\/en\/resources\/retention-guide\/","title":{"rendered":"Retention Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3701\" class=\"elementor elementor-3701 elementor-3518\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3317c2e e-flex e-con-boxed e-con e-parent\" data-id=\"3317c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a725da9 elementor-widget elementor-widget-image\" data-id=\"a725da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Ghidul-complet-al-retentiei-SM-1024x1024.jpg\" class=\"attachment-large size-large wp-image-3546\" alt=\"\" srcset=\"https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Ghidul-complet-al-retentiei-SM-1024x1024.jpg 1024w, https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Ghidul-complet-al-retentiei-SM-300x300.jpg 300w, https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Ghidul-complet-al-retentiei-SM-150x150.jpg 150w, https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Ghidul-complet-al-retentiei-SM-768x768.jpg 768w, https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Ghidul-complet-al-retentiei-SM.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17cd6ef e-flex e-con-boxed e-con e-parent\" data-id=\"17cd6ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aed817 elementor-widget elementor-widget-text-editor\" data-id=\"7aed817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">We know that recruiting new members is often the top priority for fitness clubs, and rightly so, growth is critical for any business. However, focusing solely on recruiting new members tends to distract from keeping existing, hard-earned members happy with the hall&#8217;s services.<\/p><p style=\"font-weight: 400;\">According to an Invesp Consulting study, increasing the retention rate by <strong> 5%<\/strong> increases profits by <strong> 25-95%.<\/strong> The success rate for selling to an existing customer is <strong>60-70%<\/strong>, while the success rate for selling to a new customer is only <strong> 5-20%.<\/strong><\/p><p style=\"font-weight: 400;\">Find out from the <strong>GUIDE<\/strong> what the main reasons are for club members dropping out and discover the toolkit to help you create a strategy to keep members active and engaged in fitness club activities from the day they join and for years to come!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-224b6c1 e-flex e-con-boxed e-con e-parent\" data-id=\"224b6c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7310b9 elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"b7310b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Retention Guide\" aria-label=\"Retention Guide\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3701\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"b7310b9\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_803a894 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_803a894\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSurname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_803a894]\" id=\"form-field-field_803a894\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_da746a4 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_da746a4\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tGym\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_da746a4]\" id=\"form-field-field_da746a4\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Gym\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Guide<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We know that recruiting new members is often the top priority for fitness clubs, and rightly so, growth is critical for any business. However, focusing solely on recruiting new members tends to distract from keeping existing, hard-earned members happy with the hall&#8217;s services. According to an Invesp Consulting study, increasing the retention rate by 5% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3701","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/pages\/3701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/comments?post=3701"}],"version-history":[{"count":0,"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/pages\/3701\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/pages\/3694"}],"wp:attachment":[{"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/media?parent=3701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}