{"id":3698,"date":"2024-05-17T13:54:53","date_gmt":"2024-05-17T13:54:53","guid":{"rendered":"https:\/\/romaniaactive.ro\/resources\/branding-guide\/"},"modified":"2024-06-18T11:55:42","modified_gmt":"2024-06-18T11:55:42","slug":"branding-guide","status":"publish","type":"page","link":"https:\/\/romaniaactive.ro\/en\/resources\/branding-guide\/","title":{"rendered":"Branding guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3698\" class=\"elementor elementor-3698 elementor-3561\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89080e5 e-flex e-con-boxed e-con e-parent\" data-id=\"89080e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-651a2b6 elementor-widget elementor-widget-image\" data-id=\"651a2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Branding-pentru-cluburi-de-fitness-SM.jpg\" class=\"attachment-full size-full wp-image-3605\" alt=\"\" srcset=\"https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Branding-pentru-cluburi-de-fitness-SM.jpg 1200w, https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Branding-pentru-cluburi-de-fitness-SM-300x300.jpg 300w, https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Branding-pentru-cluburi-de-fitness-SM-1024x1024.jpg 1024w, https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Branding-pentru-cluburi-de-fitness-SM-150x150.jpg 150w, https:\/\/romaniaactive.ro\/wp-content\/uploads\/RomaniaActive-Branding-pentru-cluburi-de-fitness-SM-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d9d7a8 e-flex e-con-boxed e-con e-parent\" data-id=\"7d9d7a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d97e243 e-flex e-con-boxed e-con e-child\" data-id=\"d97e243\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4ae9d elementor-widget elementor-widget-text-editor\" data-id=\"8f4ae9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">What defines a brand or trademark? In short, everything. Your club&#8217;s logo, location, interior color palette, training equipment, group class selection, the way you conduct yourself as a club operator &#8211; all of these define your brand or brand. <\/p>\n<p>Brands take time to establish themselves in the consumer market, but the better you understand your brand identity, the quicker you&#8217;ll make a good impression. By creating an appealing, distinctive brand, you can separate yourself from the competition. You can make your club a destination for the consumers you value most.This guide will help you better understand how to define and position your brand in the marketplace. We&#8217;ve gathered tips from club operators who have discovered what has worked for them in creating successful brands or redefining old, dusty brands into something valuable. Brand management is a business imperative. It&#8217;s a way to accumulate valuable equity<br \/>that you can use to expand your opportunities. If you can build a lasting prestige brand, you will create value for years to come.<\/p>\n<p style=\"font-weight: 400;\">Discover the 5 areas to look at to build your brand for the future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb654dd e-flex e-con-boxed e-con e-parent\" data-id=\"bb654dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3c01f6 e-flex e-con-boxed e-con e-child\" data-id=\"d3c01f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3479df elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"f3479df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Branding guide\" aria-label=\"Branding guide\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3698\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f3479df\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Branding guide - Romania Active\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"3698\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_803a894 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_803a894\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSurname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_803a894]\" id=\"form-field-field_803a894\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_da746a4 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_da746a4\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tGym\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_da746a4]\" id=\"form-field-field_da746a4\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Gym\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Guide<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What defines a brand or trademark? In short, everything. Your club&#8217;s logo, location, interior color palette, training equipment, group class selection, the way you conduct yourself as a club operator &#8211; all of these define your brand or brand. Brands take time to establish themselves in the consumer market, but the better you understand your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3698","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/pages\/3698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/comments?post=3698"}],"version-history":[{"count":0,"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/pages\/3698\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/pages\/3694"}],"wp:attachment":[{"href":"https:\/\/romaniaactive.ro\/en\/wp-json\/wp\/v2\/media?parent=3698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}